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We Are Nashvile

We Are Nashvile

Our Services:

  • System Design
  • Web Design and Development
  • Server Administration
  • On-Page SEO

WeAreNashville isn’t just a webpage: it’s a living, breathing representation of Nashville’s vibrant community. Their mission is to celebrate the rich diversity of the people who live in Nashville, to ignite thoughtful conversations that would have Nashville neighbors connect, and to allow everyone to help preserve what makes Nashville special.

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CHALLENGES

This project was a great example of our quest for creative excellence. It was centered around a visual and media-heavy story that redefined the notion of storytelling, and there were challenges in getting there: how could we tell the authentic stories of Nashville residents, in a way that had never been seen before? The client's demand for superior design and incredible user experience added another wrinkle. The challenges were not simply aesthetic; we also confronted notable challenges in system design, user experience best practices, and selection of technology stack. The client had two primary tasks: a content management experience that allowed for frequent updates, and blazing page load speed for items (while preserving 100% of the image and photo quality).

APPROACHES

In order to tackle these challenges we have chosen a headless architecture strategy, using the most advanced Amazon Web Services (AWS) cloud technology. Our strategy: melding a backend of WordPress, with frontend of Next.js hosted on AWS cloud technology, which met all of the objectives we outlined for the project. Our development team used AWS EC2 instances for hosting. This provides reliability, scalability and a top tier experience. Then to top things off we deliver the client the added benefit of WordPress, which is a well known and accepted content management system (CMS). With this architecture the client can update and publish regular content seamlessly. For the frontend architecture we used next.js which allowed us the speed and flexibility we were looking for.Our goal was to maximize the user experience of the website and make it perform as quickly as possible. With Next.js we made certain that we would have a fast website, while maintaining visual integrity for images and photos. We connected WordPress and Next.js using GraphQL APIs. GraphQL APIs allowed us to make the content most accessible, which enhanced user experience. Then using Framer Motion, we gave our client seamless page transitions, advanced their site to another level and improved the user experience at the same time. At TechMarcos we are giving our client a website that is best described as an infinite story of metamorphosis of a city, one story at a time. We hope that you enjoy this piece of work.
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Let's Talk

With our business model, you get to be an integral part of the client business, in a working environment that’s completely aligned to their corporate branding and culture

+91-7696906015 info@techmarcos.com