WHISKEY JYPSI
Our Services:
- System Design
- Web Design and Development
- Server Administration
- On-Page SEO
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Whiskey Jypsi is an innovative brand in the spirits industry. The brand launched in partnership with Collaborative partner Grammy-nominated country music artist Eric Church and entrepreneur Raj Alva, as the flagship brand for Outsiders Spirits. The intent of the brand is to create an identity in the whisky marketplace as the best at merging bourbon, American single malt, and Canadian rye.
View ProjectCHALLENGES
Working on a project with a celebrity means excitement and pressure! The tricky part was developing animations to bring the character of Whiskey Jypsi to life, and creating design strategies to optimize stories on the purposes of each category of whiskey. The dual requirement from the client for a content management system where they could make the changes frequently and quickly without having to call us, and the page load time seconds with images that weren't compromised, used to be a big challenge. Since the purchase was all external, there wasn't a need for traditional e-commerce.APPROACHES
We approached this new whiskey brand by building them a digital space that captured the fascination with the spirit and the craftsmanship it represents. The centerpiece of the site was a dynamic revolving whiskey bottle using GSAP animation, which was well-received! WordPress was the ideal foundation for a site like this and we implemented the Roots Sage theme. We also made sure every piece of content on the site was dynamic and changeable from the back end. To provide security and reliability, we chose WP-Engine for their hosting platform, securing an online home for this compelling brand.
Let's Talk
With our business model, you get to be an integral part of the client business, in a working environment that’s completely aligned to their corporate branding and culture
+91-7696906015 info@techmarcos.com